What is User Experience Design?
Vision Aquila Productions . Oct 19,2017
According to Interaction Design Foundation –
“User experience (UX) design is the process of creating products that provide meaningful and personally relevant experiences. This involves the careful design of both a product’s usability and the pleasure consumers will derive from using it. It is also concerned with the entire process of acquiring and integrating the product, including aspects of branding, design, usability, and function.”
In simple words, it’s how a person feels while interacting with the system. The product could be anything ranging from a website, a web application or desktop software or any Human-Computer Interaction. User experience design is user-centric and makes the interaction for them easy and pleasant and enhances the customer satisfaction resulting in more loyalty in returning customers.
A user experience designer would typically do the following when designing your product,
Research and Evaluation – A UX designer will do a desk-based and field research to get a full picture of who they are designing for. If a system already exists, a UX professional will evaluate its current state and interview existing users to look for trouble areas. It may also include competitor research to see what they have to offer.
Personas – Create different representative users that imitate real user characteristics. Decide features that has tasks that each persona would want to perform and why.
Wireframes, Prototypes and User Testing – Wireframes start as very basic designs followed by user testing. Its a study to identify effectiveness and experience of the interface. Wireframes are refined based on user testing results. Wireframes and user testing are iterative until a final interface is decided upon eventually moving on to high resolution mockup design or prototype which gives the user a clear idea of the final product. These prototypes include images, final colours and typography.
Usability Testing – The working prototypes are tested by participants who match the personas. Several rounds of testing are done before the final product is decided upon before it finally goes into the development stage.
Development – The designer than finally develops the final product and Creates guidelines for future reference. This may again be followed by usability testing and further enhancements.
Refinements and changes are continuous processes throughout the life of the product and thus the user experience design confirms the best possible options for the final user.